Exportable files for easy reading, analysis and sharing. Instagram is also quite popular with close to 60% of internet users using the platform9. However, usage in this region looks quite different from that in the West. statistic alerts) please log in with your personal account. . You've come to the right place! By May 2022, Clubhouse saw over 680,000 monthly downloads. Check out the top stories in our Weekly Recap As elsewhere, social media is massively popular across Southeast Asia. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. In-depth analysis, benchmarks and shorter spotlights on digital trends. Register in seconds and access exclusive features. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. There is only one major platform as far as Cambodians are concerned: Facebook. This statistic is not included in your account. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Cambodia A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Have you hopped on the social audio trend yet? Show publisher information In 2023, there's no denying the huge potential of S-commerce. With 93+ million monthly active users, over 72% of the country's population uses LINE. Clicking on the following button will update the content below. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. This is according to Hootsuite's report. Consumers also love to spend big. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. That's why UGC is such a valuable tool. Learn more about how Statista can support your business. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Are you interested in testing our business solutions? Theres also one surprise social network coming out of Vietnam. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. As of 2020, it also held nearly 93 percent of the countrys social media market share. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. 24.00 million. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. You've come to the right place! It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Social media statistics for Thailand in 2022. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. The Philippines, Singapore, and Vietnam also appear in the global top 15. 89.3% of the entire South Korean population are social media users. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. In some geographies, however, there are significant challenges. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. What Does This Forecast Mean for Marketers in Asia-Pacific? Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. The most popular social media platforms. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. However, the number of people using social media is growing even faster. There's also one 'surprise' social network coming out of Vietnam. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. However, the numbers for South-East Asia are even more impressive. Topics Social Media Users Social Media Usage Worldwide Executive Summary The favourite social media platforms of South-East Asia's young adults. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. data than referenced in the text. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Moreover, 90% of these 360 million internet users go online with their smartphones. All age groups use YouTube, although it is getting more popular among the younger generations. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. It is a messaging app, similar to WhatsApp. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Feeling the need for speed in your video content marketing strategy? Now you know where to reach your customers. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Which social commerce platform should you use in your country? In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! But its features extend beyond that: https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. That's user-generated content, or UGC for short! liability for the information given being complete or correct. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . 5). As a Premium user you get access to the detailed source references and background information about this statistic. Then you can access your favorite statistics via the star in the header. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. LINE is Japan's most popular social media platform. Their activity has attracted in-market audiences in droves! With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? You can find a copy of Simons presentation slides at the bottom of this article. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. 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